As a part of the Nordwind festival – Andri Snær Magnason will read on the Volksbuhne in Berlin the 4th of December at 17:30. He will weave a story/lectures/performance through his work, from Bonus Supermarktgedichte to Traumland – using his work to reflect the idea that Iceland is a microcosmos of the world. Iceland is a human laboratory, 300.000 were left on an island and by understanding them we can get insight into many interesting things. Andri tells a story, taking us into the mythological wold of Bonus, into his work of fantasy and science fiction, back to Iceland where events were becoming larger than any science fiction, into the language that is used every day but nobody seems to understand – to the destruction of beautiful landscapes of Iceland – to Greenland where Alcoa wants to build a huge Aluminum smelter like they did in Iceland – to China – where 50% of the world Aluminum production went the last decade.

More here from the official announcement:

Andri Snær Magnason‘s non-fiction book DREAMLAND criticises the destruction of the Icelandic natural heritage by the damming of rivers for the gain of cheap hydro electricity needed for international aluminium companies. The particularity of the Icelandic situation opens onto a wider perspective and helps us understand one fundamental thing: »Global problems« do not really exist – they are only a collection of millions of local problems and challenges people are faced with in their daily lives. Dreamland is a deeply moving book about the major concerns of our times, knowledgeable and written with a rare and touching passion. It is philosophical, political, and full of humour.

Andri Snær Magnason, born in Reykjavik 1973, is one of the best know Icelandic writers. He has written and published novels, poetry, plays, short stories, essays, CDs and films. His work has been published or performed in more than 20 countries. Due to his environmental commitment and his role in the political changes following the economic collapse he is now one of the most important voices in the country. In 2009 he filmed as a co-director his bestseller as a thrilling documentary. Both for book and film Magnason received in 2010 the important European KAIROS-prize from the Alfred-Töpfer-Foundation.

More information is here.

Four of my books have now been published in German and now my play will be premiered in Lucerne. From the 27th of November to December 4th I will have readings in Germany in Switzerland and attend a premier in Lucerne. Above is the first trailer we made for the film Dreamland – for the Nattura Concert with Björk and Sigurrós. The song is by Jórunn Viðar, Text by Jakobína Sigurdardóttir, Björk sings.

CAPITALISM NOW! FREIBURG

+++ 27.11. / FREIBURG, Theatre
+++ 11:00 h »Capitalism Now« >
www.theater.freiburg.de/index/TheaterFreiburg/Monatsspielplan.html?SpId=34607

*** 29.11. / ZÜRICH, Orell Füssli Bellevue
*** 20:30 h Reading > www.books.ch/home/OrellFuessliFiliale/Bellevue

DIE GESCHICHTE VOM BLAUEN PLANETEN – PREMIERE LUZERNE

— 30.11. / LUZERN, Theatre
— 13:30 h »Die Geschichte vom blauen Planeten« (Premiere) >
www.luzernertheater.ch/node/93
— 20:00 h Reading > www.luzernertheater.ch/spielplan/literatur-live

GREIFSWALD:

### 1.12. / GREIFSWALD, IKUWO
### 20:00 h Reading > http://ikuwo.de/

BREMEN:

+++ 2.12. / BREMEN, Schwankhalle
+++ 20:00 h Reading > www.schwankhalle.de

NORDWIND FESTIVAL BERLIN:

*** 4.12. / BERLIN, Volksbühne
*** 17:30 h Lecture > www.nordwind-festival.de/2011/de/spielplan

Here is a radio program in German (and some Icelandic) by Johann Kneihs in the Austrian National Radio – ORF Ö1. The program is 40 minutes and goes through most of my work and background. From Dreamland, to Bonus Poetry to LoveStar and a lot more. Johann also visits an event that was part of the Reykjavik Art Festival – “The home performance”- when artists invited people to attend a performance at their home. The president of Iceland was a guest at my house. Here is a picture of me and the president from that event. Will not explain why he seems to be giving me cookies on the photo. Andri Snær is part of the Frankfurt festival. If you scroll down a bit – you will find his reading program.

Dreamland – Traumland has been published by Orange Press. Dreamland takes a look at Iceland as some kind of a microcosmos, a world in a nutshell, a small planet in itself. Dreamland tries to understand the worlds global problems by observing local problems in Iceland, where it is easy to observe things quite clearly – like living in a test tube. The American US Naval base wanted to leave Iceland – but we did not want to let them go. After fulfilling all the nations need for “clean” energy – the government marketed many of the most fragile and beautiful places in Iceland as a source of cheap energy for multinational corporations running the aluminum industry. If you want a relevant example we can take this waterfall – Aldeyjarfoss – from the Sagenhaftes marketing material – the waterfall is not yet protected.

Orange – Press has also Published Bónus Poetry. A mythological journey through a Bónus Supermarket. Two languages for the price of one – bilingual – in German and Icelandic. Bónus poetry remains one of the most sold volumes of poetry in the history of Icelandic publishing.

Click on the pink pig for the German website.

LoveStar - the paperback is coming out just in time for Frankfurt. LoveStar has been described as something like a mixture of Douglas Adams, Monty Pythons flying Circus, 1984 and the heartbreak romance of Nicolas Sparks. LoveStar won the DV literary award in Iceland and was chosen Novel of the Year by Icelandic booksellers. LoveStar was published by Lubbe – LoveStar is looking forward to meet it’s german audience looking for something more strange from Iceland than a normal crime plot!

And then it is The Story of the Blue Planet, Die Geschichte vom Blauen Planeten. The Blue Planet is the first and only children’s book to win the Icelandic literary award.

The story is published in german by Leipziger Kinderbuchverlag but has been published or sold to publishers in 25 languages. The play from the story will premier in Luzern in Swiss – November 30th.

And then two short stories will be published in Gaben des Himmels – an anthology of Icelandic short stories by Steidl Verlag. One of the stories has actually not been published in Icelandic yet. The book is called Gaben des Himmels and includes short stories by many good icelandic writers.

So I will be touring with my books, reading, speaking, signing the next weeks in Germany. As some will see here this portfolio is a bit strange. Poetry, children’s book, a play, literary science fiction and non fiction. If you are not interested in any of these subjects or have finished reading it all then you might like this CD with Icelandic folkmusic or you can watch Dreamland online here. The movie I co-directed, based on the book Traumland.

Andri Snær reading in Germany:

Köln, Heidelberg, Karlsruhe, Frankfurt, Mainz, Erlangen…

KÖLN / Freitag, 07. Oktober .2011 / 19:30 Uhr

Lange Nacht der isländischen Literatur

Island – ein Land der Gegensätze und Extreme. Seine Bewohner sprühen vor Kreativität. Das beweisen sechs Autorinnen und Autoren des Inselstaats im Nordatlantik: Andri Snær Magnason, Audur Ava Olafsdóttir, Hallgrímur Helgason, Sjón, Steinunn Sigurdardóttir und Yrsa Sigurdardóttir lassen die isländische Literatur in der Kölner Nacht gleißen. Mit Live-Musik.

Moderation: Angela Gutzeit, Arthur Bollason.

Veranstaltungspartner: Deutschlandfunk; Europäische Kommission – Generaldirektion Bildung und Kultur/Programm „Kultur“, Sagenhaftes Island

Fr. 07.10.11 / Beginn: 19:30 Uhr / Roter Saal / 11 EURO, 9 EURO ERM.

COMEDIA Theater, Vondelstraße 4-8, 50677 Köln

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Karlsruhe / Sonntag, 09. Oktober 2011 / 18:00 Uhr / Eintritt frei

Lesung und Gespräch mit dem isländischen Autor Andri Snær Magnason

ZKM / Zentrum für Kunst und Medientechnologie, Lorenzstraße 19, 76135 Karlsruhe, www.zkm.de

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Frankfurt / Montag, 10. oktober 2011 / 18:00 Uhr

LitCam Conference –

»Literacy and Sustainable Economic Growth«

Steigenberger Frankfurter Hof Am Kaiserplatz

http://www.litcam.de/litcam-konferenzen/konferenz-2011

Eintritt frei

Andri Snær Magnason nimmt teil an der LitCam Podiumsdiskussion zum Thema

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Heidelberg / Dienstag, 11. okt 2011 / 20:00 Uhr

Nacht der isländischen Literatur

Andri Snær Magnason liest mit Audur Ava Ólafsdóttir und Einar Már Gudmundsson

Deutsch-Amerikanisches Institut Heidelberg
Sofienstraße 12

69115 Heidelberg
www.dai-heidelberg.de

Eintritt: 12.00€, 10.00€ ermässigt, 8.00 € Mitglieder

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Frankfurt / Mittwoch, 12. oktober 2011 / 12:00 – 12:45 Uhr

Buchmesse, Forum Zukunft, Halle 4.0, D1339

Andri Snær Magnason spricht bei der Podiumsdiskussion zum Thema Branchenferne Finanzierung über seine »Bónus. Supermarktgedichte« (auf englisch). Moderation: Maria Zagar

Ein früher Coup von Andri Snær Magnason. Wer in Island war, kennt das rosa Schwein von Bónus, der größten Supermarktkette des Landes. 1996 konnte Andri den Inhaber des Lebensmitteldiscounters von einer verwegenen Idee überzeugen: Gedichte über das Einkaufen als Stapelware in den Märkten selber anzubieten anstatt im Buchhandel – das Bändchen mit dem Sparschwein, das einen sonst von der Einkaufstüte anlachte, erreichte Rekordauflagen. Lyrik für den Alltag – garantiert reimfrei!

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Mainz / Mittwoch / 12. oktober 2011 / 20:00 Uhr

Andri Snær Magnason liest. Traumland, LoveStar, Bonus Gedichte, Die Geschichte aus Die Blauen Planeten.

Walpodenakademie, Neubrunnenstraße 8

55116 Mainz

Eintritt:  8/6€

Veranstalter: Literaturbrüo Mainz e.V., orange-press

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Frankfurt Buchmesse / Donnerstag, 13. oktober 2011 / 15:30 – 16:00 Uhr

Halle 3.0, B 170

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Frankfurt / Donnerstag, 13. oktober 2011 / 19:30 / Eintritt frei

OPEN BOOKS

Römer 9

Römerberg 9

60311 Frankfurt am Main

Junge isländische Literatur präsentiert von btb, FVA und orange-press: Von Körperwahn und Liebe, arbeitslosen Bankern und der dunklen Seite der Wirtschaft erzählen Gudrún Eva Mínervudóttir, Guðmundur Óskarsson und Andri Snær Magnason. Moderation: Antje Deistler Deutsche Lesestimme: Johannes Kühn (angefragt)

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Frankfurt Buchmesse / Freitag, 14. oktober 2011 / 10:00 Uhr

Leseinsel der unabhängigen Verlage, Halle 4.1., D 128

Andri Snær Magnason und Undine Löhfelm lesen aus
»Traumland« und den »Bónus-Supermarktgedichten«.

Orange-press Stand: 4.1 G 132

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Frankfurt Buchmesse

Samstag, 15. oktober 2011

12:00-13:00 : Orange Press Stand 4.1 G 132

Signierstunde / Booksigning.

Andri Snær Magnason am Stand von orange-press

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15. oktober: 13:30-14:00: Icelandic Pavillion

Lesung mit Andri Snær Magnason »Traumland – Was bleibt, wenn alles verkauft ist? « und »Bónus – Supermarktgedichte«

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15. oktober: 16:00-17:00: Stand: Süddeutsche Zeitung / Halle 3.0, C159

Präsentation von Andri Snær Magnasons »Bónus. Supermarktgedichte« mit Eirikur Norddahl und Thordis Björnsdóttir

Ein früher Coup von Andri Snær Magnason. Wer in Island war, kennt das rosa Schwein von Bónus, der größten Supermarktkette des Landes. 1996 konnte Andri den Inhaber des Lebensmitteldiscounters von einer verwegenen Idee überzeugen: Gedichte über das Einkaufen als Stapelware in den Märkten selber anzubieten anstatt im Buchhandel – das Bändchen mit dem Sparschwein, das einen sonst von der Einkaufstüte anlachte, erreichte Rekordauflagen. Lyrik für den Alltag – garantiert reimfrei!

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Wiesbaden / Sonntag, 16.10.2011 / 18:00 Uhr

Kulturpalast Wiesbaden, Saalgasse 36

www.kulturpalast-wiesbaden.de

http://hessen-szene.de/zentren/programm.php5?gid=29

Andri Snær Magnason liest aus seinem Buch »Traumland – Was bleibt, wenn alles verkauft ist?«

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Köln - Montag, 17.10.2011 / 19:00 Uhr / Eintritt frei

Skandinavistik/Universität

Neues Seminargebäude, Albertus-Magnus-Platz, Raum 004, Universitätsstraße 35

Andri Snær Magnason liest aus seinem Buch »Traumland – Was bleibt, wenn alles verkauft ist?«

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ERLANGEN Dienstag, 18. oktober 2011 / 20:00 Uhr

Skandinavistik/Universität, Bismarckstraße 1, Haus B

Andri Snær reads from his work. Two short stories by Andri Snær Magnason are published in a new collection of Icelandic short stories from Steidl verlag: Gaben des Himmels.

Click the piggy for the German website!

Bónus Poetry has been published in German by Orange Press. It is a bilingual edition, German and Icelandic – 96 pages translated to by Tina Flecken.

Bónus poetry became an immediate bestseller when it was published in Iceland in 1996 and 2003 when it was published in a 33% more edition.

February 28. 2010. Andri Snær Magnason’s Acceptance speech – at the Kairos Award Ceremony of the Alfred Toepfer Stiftung F.V.S in Hamburg. 

Dear Ladies and Gentlemen, my Dear Friends, Colleagues and my Dear Family og hæ – krakkar!

I would like to thank Mr. Christoph Stolzl and Mr. Halldór Guðmundsson for their kind words and all of you for this great honour.

I you ask an Icelandic child about Hamburg the first thing that will come to it’s mind is the word game that is often played when travelling in a car: “What are you doing with the money the lady from Hamburg gave to you?”. You must answer but you may not say “yes”, “no”, “black” or “white”. So you say: I bought a car. Was it red? Indeed – it was read? Not blue ?- No… Then you are out.  So it was funny when I told my children we would actually meet the lady from Hamburg. But we had to use the money on something very special – something between yes and no, black and white. Maybe that is the real space where art lives.

But why did I take this path in life? If you ask my psychologist he would say that it is because I have two mothers – they are identical twins – that creates a very good ground for a strange mind and some complexes – a douple öedipus to deal with for example. Despite sharing the same genes and upbringing – they have opposite veiws on everything. That I might have from my mothers, the ability to see things from two correct perspectives and never quite agree with myself. 

If you would ask my brother he would blame it on Lego – I hoped I would never grow up from Lego. But later I found out that Lego is quite like language – you have prefabricated parts but can build a whole world from them. But the cool thing is that language is bigger, more bricks – and endless colors. Even an old language spoken by very few people – like Icelandic, can be used to create almost anything. And then it can be translated to German or Chinese.

If you ask my sister she would say that I would have become a doctor like my father, and my grandfather – and my great grandfather – if she hadn’t become a brain surgeon first. She is a much better student than me and more disciplined. But by becoming a brain surgeon she reduced the pressure on us brothers and gave us freedom. At least our parents could be proud of one child. Still I managed to take the first year in medicine – only leading to strange stories later published in my short story collection. One had something to do with anatomy – of a mermaid – if the sailor that caught the mermaid of his dreams would become disappointed when he understood that making love was just a question of fertalizing the caviar in the kitchen sink.

 If you ask my grandmother she would say something similar to what she said after my big launch lecture from the book Dreamland:

“I always thought you were retarded. But now I am not sure anymore.”

That was a compliment and she laughed. It might be people like her that give you most of the tools needed to write a book – that is if you want to use irony, sarcasm and black humour. And it helps to have been taught not to take things too seriously and specially not yourself.

 My father would say it all comes from our family in north Iceland.  My grandfather probably read too much of Tao when he was in his 50s – he lost all political, activist and carreer ambition. His only ambition was to live a simple, good and quiet life – he started renovating his deserted childhood farm, taking 4 months every summer to go up north to catch trout, birds and seal, collect eiderdown and just live. He left us nothing but a huge extended family that has not just met in funerals, but actually spent time together in the old house, flying in from all the corners of the world. From him we know most species of birds in Iceland – you can sit on one rock and hear 17 types of birds trying to distract you at the same time. That teaches you some respect and understanding of how nature works. And if an arctic tern attacks you – after flying from South-Africa to Iceland to lay its eggs – you deserve being attacked.

 My grandfather was raised in a real crisis – The Great Depression. He was rich as a child because he was not hungry. The depression taught them to value earths resourses, they ate everything – and tried to find use for everything -  when he died 2006 he was buried in red socks he had stiched himself, we thought it was symbolic. But I was thinking – If my children become as old as my grandfather – they would still be alive in the year 2093 – imagine that 2093. And my grandchildren might still be alive in 2130.

 Some people think science fiction is just a subculture for the nerds, but just having children and imagining their fate is really science fiction. Just thinking about the world after 30 years – is science fiction. 2093 is the expiring date of what we produce today. And sometimes, or most of the time – we treat the planet and it’s resources we live on like the year 2093 had nothing to do with us – and we do not connect the word sustainability to thoughts like. “It might be a good idea to have some oil to harvest corn in the future”. And while we have no alternative solution it is morally wrong to waste the oil. So maybe a lack of fantasy creates a lack of realism in our lives, we underestimate our creative strength and do not have the ability to imagine the consequences of what we are doing today, despite all the knowledge and data.

1919 – 2130 – that is my time – the span of people I have actually met, loved and know or will know, love and meet. But we do not think in that length – we think in quarterly profit. My daughters span might be 1926 – 2170.

My grandmother on my mothers side went on a 3 week honeymoon on Vatnajökull Glacier with my step grandfather. Parts of the Icelandic highlands were still an unknown and unnamed territory as late as 1956. One of the landmarks on the glacier is today called – the Brides Belly. On that area, a high glacier plateu, they had to wait for three days for a snow storm to calm down. When I asked if they were not cold – they were almost offended and said – cold? We were just married! They were pioneers in the rugged and roadless highlands of Iceland – finding and naming places – that my generation is now fighting to preserve or develop. But it is not only in the hands of Icelanders. It has been calculated that The Brides Belly will have melted in the lifetime of my own grandchildren.

My other grandfather left my mothers in Iceland and became a chief Surgeon in the New York Hospital. He became quite succesful – operated the Shaw of Iran and Oppenheimer. His sister was a babysitter for Tolkien in 1930 – and I once asked her if she had any influence on his work – because Tolkien was writing the Hobbit at the time. She said – well I taught his son an old Icelandic childrens rhyme:

 ”Í grænni lautu þar geymi ég hringinn sem mér var gefinn en hvar er hann nú?”

 In translation:

 ”In the green medows

/ I am keeping the ring

/ that was given to me

/ but where is it now? ”

 Looking at that you can wonder about the multiplier affect of words.

 If you ask me why some of my books have actually been well received by readers it is because I have a very evil wife. She does not look evil but then she gets a manuscript she takes her evil pen and tears it to pieces. Scripts that come clean from the publisher – with comments like – “very good”, “interesting”, “excellent” get comments from her like “oh my god!” – “Did you show this to anybody?” “Who can read this page?” “Do you understand this paragraph?” “Where is the logic?” So I spend half a year to meet her demands. There is nothing worse than a proofreader that does not want to hurt your feelings. Such a person is not your freind. My freind once got horrible reviews, he called his reader that said he actually agreed – he just didn’t want to hurt his feelings. He rather wanted him to be humiliated in the national press.

Kairos - I must admit – I did not know this god very well – my mothers never taught me to pray to him – but looking at some events in my life it seems like he has been pulling some strings – and yes I do admit – I sometimes looked at the skies and wondered who was playing with the events. Sometimes I even thought it was coincidence.

 For example – when I wrote my book Dreamland I was writing about ideas, ideas as one of the main forces of an economy – and how a lack of ideas lead to a lack of creativity – and over dependence on simple solutions of uncreative politicians. The american military base issue was very large in our politics. The cold war was over and they wanted to close down the base. That would mean a loss of 1000 jobs. And people said – this is devastating – they must not close down the base. And I wondered. Isn’t that absurd. The cold war is over – and people say that it’s devastating. So I wondered if world peace would spread around the planet like a virus – we would see headlines all over – “World peace threatens local economy.” “World peace – the tragedy of my life.”

 I wondered how language tells people that they are a product of a military base but not the force that keeps the base working – and could therefore keep anything working. How the language and medias approach to problems disempowers people instead of showing a way out of a problem or hinting an alternative solution. I decided to take a different approach to the issue – and wrote a whole scenario about the creative possibilities that would open up if the soldiers would leave the base. What other things could be done with all the facilities. It was fantasy, I was playing with ideas – but at the same time very flammable issues.

 Two days before the book came out – the americans announced they were closing the base. Some people actually thought I had inside information from the Pentagon. I had written 60 pages – about what to do when the base would close – all the positive and creative opportunities – that was kairos. Proactivism it can be called.

 So I was quite aware that there was some god of timing up there that was pulling some strings on my life.

 A chinese curse says – may you live in interesting times. In Iceland there are for sure very interesting times at the moment – maybe a bit too interesting – because who needs fiction when constant shoking news covers the media. Total collapse if we do this – total collapse if we don’t do it. Who needs drama when you have headlines like that.

Times like this are good and bad for art. Art often needs a firm ground to stand on – a reality that will not change for the two years it takes to make a project, like a film, or a novel. In iceland everything changes by the week. We are floating in thin air. Art can be well recieved because it has the right opinion, expresses the right anger – but in the long run – maybe it was not good art.

An artist always has to balance between the urgent issues- and the long term labour of art – and be careful that each element nourishes the other.

In Iceland our authorities decided to create an economic bubble with an industrial bubble. They decided to double the energy production in Iceland from 2002 – 2008 – and after that – by redoubling the production. They offered many of the most fragile, beautiful og biologivally diverse areas in Iceland as a source of cheap energy to many of the most destructive companies in the world. We knew that the economic benefit would only last during the construction gold rush – then we would have a crash. To double the energy production of a developed nation is unheared of, the scale is enormous. But it was not concidered madness – it was concidered inevitable progress – people were silenced for being critical – to be critical – to go against the propaganda was concidered extemist – even as economic terrorism.

This had a tremendous great affect on artists in Iceland. Many believed that these areas were more important than anything they could create from their own mind. Friends of mine stopped infact making art and started walking. They took hundreds of people for long walks into the rugged highlands with tents to show them the endangered places. It was after one of those walks that I decided that a proper novel could wait – so I made Dreamland – the book and the film.

In Iceland the crisis is not new – it has been underlying for years – even though international rating companies looked at our economic growth and called Iceland an economic miracle. When you are in a bubble – an economic or ideological bubble – it covers all the spectums of your daily life and thinking – it becomes almost impossible to think beyond the bubble. A bubble has its own force of gravity – it marks the orbit that your thoughts and language can rotate. You can only go a certain distance from the bubble – as go your thoughts, language and choice of words.

When the bubble bursts, the language changes – positive words become their own opposites and vice versa – words like bank, wealth, profit have a completely different meaning. And that is one of the interesting things in Iceland today – when there is no gravity anymore for our thought to circulate – then everything becomes possible – and then again – the question arises – what do you do as an artist? Should you keep writing the story you started long before – in an other era – or should you join the debate, or find other forms for your expression.

In Iceland today the most urgent issues is to keep people active after jobs or industries go bust. We need to recreate the economy. Politicians will not save us. The solutions must come from the grassroots, the energy of the people.

 A few days after the economy collapsed I met a freind of mine – an architect. She was laying off 10 of her employees – very talented young architects. She had been talking to a carpenter freind of hers, that was talking about all the equipment and skills that were going to waist. We have well educated people that have lost their jobs, we have skilled workers that are not building a house in the next years. We have unused machines and a government up to their ears in problems. So one of the interesting things in the crisis is how people that have never met, start working together. I got involved in a group that has taken over a huge power station in Reykjavík that has been empty for 20 years. In that building we are gathering people together. Architects, designers, skilled workers, old men with their mechanical knowhow and young people looking for a direction and ideas of what to do in the future. In this house we want to make a prototype center for new ideas and sustainable products.

 Kairos is the god of the right moment.

 I had just been wondering last september after spending too much time on this powerstation concept – what a crazy carrier I was creating – I had become the publishers nightmare. Making a book of poetry, when asked for an other I wrote short stories, asked for a novel I made a CD with old Icelandic folk music – then a childrens book, that did quite well and has been published in 20 countries. But instead of a follow up – I made LoveStar a book not suitable for children – cyber punk sci fi – for adults – about an enormous Icelandic company that causes the end of the world. Yes you can call that prophetic. When asked for a proper novel – I made political non fiction, a play and then a documentary film.

 In the publishing world – the fiction publisher does not know any childrens book publishers and they no nothing about non fiction or poetry and they have no interest in film festival success. If not writing I was busy doing public lectures, mobalising people, nature concert organization and activism, had become some kind of an energy and aluminum expert. My friend kindly said – you will never get anywhere if you scatter your carrier on plays, poetry, films, activism babies and powerstations. But I asked him – why does nobody understand diversity – why do you have to make a lifelong commitment to one art form? Why should I always have to be a poet? Why do I need to aquire the identity of a film maker, or novelist, or playwrite – shall you dedicate to one form? Should an artist not seize what form he thinks that fits the moment? And if no form fits the moment – sometimes it’s better or an artist just to walk or participate in making a powerstation.

Then Kaiors called.

I want to thank Elín Hansdóttir – and Darri Lorenzen. I have been told that they pitched my name to the Toepfer institute. Emiliana, Pétur, Hilmar, Páll and Steindór for the music and joining us. Mamma pabbi, Hulda, Jón Pétur – Magga – og krakkar! And my posses! I would like to thank my publisher for his patience, my collaborators during the years, codirectors, co writers, codesigners and coworkers. Birta, Uta and Ansgar! Thank you!

Andri Snær Magnason, Hamburg, 28th of February 2010.

Gathering 

Man’s primal instinct 

was not the hunting instinct  

in ancient times  

before man had spears and weapons  

he roamed the prairies  

and he was gathering!  

he was gathering roots  

and he was gathering fruits 

and eggs and nuts  

and selfdead animals 

I  

the modern man  

I can feel how the primal man breaks forth  

when I race with the cart  

and I gather and gather and gather… 

At the protests in down town Reykjavík last saturday a person climbed up onto the parliaments roof to raise the Bonus flag. A symbol for Iceland’s international business hybris. In the introduction to Bonus Poetry on this web I wrote this last year: “Bonus is Iceland’s largest supermarketchain. It has an appealing logo, a pink grinning pig on yellow background. Many people think the logo should become our national flag. Starting with Bonus an empire emerged: Baugur group, now owning half of UKs retail stores and the crown jewel of the Danish merchant empire: Magazine du Nord.” So now you see how it would look like as a national flag.

Now with added material! 33% more!
Published by: Bonus 2003 

Bonus is Icelands largest supermarketchain. It has an appealing logo, a pink grinning pig on yellow background. Many people think the logo should become our national flag. Starting with Bonus an empire emerged: Baugur group, now owning half of UKs retail stores and the crown jewel of the Danish merchant empire: Magazine de Nord.

Bonus poetry was a response to a poetic crisis in Iceland. Media spoke about poetry being dead, books not selling anymore ot not being read. Poets were complaining about the market and consumerism and so on. Bonus Poetry started as a joke or it really started as the beautiful cover and the concept: Breaking all the rules of poetry. Selling out to the market and handling poems as consumer products but not precious jewels of the fragile mind. The poems began to flow and became a book. Cheap poetry for the everyday consumer. Eventually published by Bonus Supermarkets and sold at the counter at an eternal discount price: 3.99$.

Bonus Poetry is a mythological journey through a Bonus supermarket based on the Divine Comedy by Dante. You start in Paradiso, the fruit division, go to Inferno, the meat division, end in Purgatorio, the cleaning products. Bonus Poetry became a bestseller, selling more than bestselling novels 1996. It sold out and was recently reprinted (2003) with 33% more poems. Bonus Poetry, 33% more!